is a graphic designer and strategist creating branding, campaigns, and websites for mission driven organizations.
COLLABORATORS
Amant, AREA 17, Broadway Advocacy Coalition, Bronx Defenders, Center for Urban Pedagogy, Collegiate Association for Artists of Color, Drug Policy Alliance, Harvard Law School LGBTQ+ Advocacy Clinic, NYC Parks, Occasional Drawl Productions, Sun Prairie Public Library, Rough and Ready Media, University of Wisconsin School of Music + more!
INDEX
EMAIL
FUN STUFF
VOLUNTEER WITH [ ]2023
CLIENT
NYC Parks
SECTOR
Civic Engagement
TYPE
Campaign
Context
New York City’s residents and parks emerged from COVID-19 with a need for community and care. While New Yorkers were feeling socially isolated at unprecedented rates, Parks suffered from decreased maintenance throughout the pandemic. To address these problems, I partnered with NYC Parks to create a campaign that highlighted the importance of volunteering to maintain green spaces, and emphasized the opportunity it offers for New Yorkers to reconnect with their communities.
“Our parks and urban greenspaces play a quiet but crucial role in the operations of our beautiful city. Volunteering is essential for improving mental and physical health, strengthening communities, and ensuring that public spaces remain vibrant, accessible, and well-maintained for the benefit of all residents.”
— NYC Parks Commissioner Sue Donoghue
Strategy
We began by researching volunteer groups to find compelling stories of people who were naturally drawn to park spaces through shared interests. This included communities like surfers who organized beach clean-ups, and mountain bikers who took pride in maintaining trails. We met with these volunteer groups to learn about their motivations and the sense of community they found through their efforts. We then photographed these groups in action, capturing the spirit of camaraderie that defined their volunteer work.
Design
Images of volunteers became the cornerstone of our campaign, showcasing how caring for local parks not only preserves these vital spaces but also strengthens the bonds within our communities. We also incorporated recognizable icons used on park signs across the city to help the campaign feel unique to NYC Parks.
Impact
400,000+
volunteers recruited for NYC Parks.3,000
more pounds of litter cleared from parks than previous years.