is a graphic designer and strategist creating branding, campaigns, and websites for mission driven organizations.
COLLABORATORS
AREA 17, Broadway Advocacy Coalition, Bronx Defenders, Center for Urban Pedagogy, Collegiate Association for Artists of Color, Drug Policy Alliance, Harvard Law School LGBTQ+ Advocacy Clinic, NYC Parks, Occasional Drawl Productions, Sun Prairie Public Library, Rough and Ready Media, University of Wisconsin School of Music + more!
INDEX
EMAIL
FUN STUFF REFORM2023
CLIENT
Drug Policy Alliance
SECTOR
Civic Engagement
TYPE
Branding
Context
Reform is the premier gathering of the drug policy reform movement. Every other year, the Drug Policy Alliance brings together people working on drug policy issues from around the world to listen, learn, and strategize. I partnered with the Drug Policy alliance to create branding and materials for the 2023 conference.
Branding
Reform’s visual identity embodies the way attendees practice solidarity, learn from one another, and fight for positive change. It also pulls inspiration from Phoenix’s desert environment, where the conference took place.
Social Media
Reform’s social media is a mix of photography and conference announcements. Graphics use a line motif that symbolizes common threads and values that tie the community together. Organically shaped fields of color are also used on text based posts to draw the eye to important information.
Impact
1,400+
drug policy reformers attended the conference.
Signage
We developed and thoughtful design system to support 70+ bilingual signs. The conference’s style guide was adapted to fit several signage needs including way-finding, labeling, and increasing brand visibility.