is a graphic designer and strategist creating branding, campaigns, and websites for mission driven organizations.
COLLABORATORS
AREA 17, Broadway Advocacy Coalition, Bronx Defenders, Center for Urban Pedagogy, Collegiate Association for Artists of Color, Drug Policy Alliance, Harvard Law School LGBTQ+ Advocacy Clinic, NYC Parks, Occasional Drawl Productions, Sun Prairie Public Library, Rough and Ready Media, University of Wisconsin School of Music + more!
INDEX
EMAIL
FUN STUFF
EARN YOUR BADGE2024
CLIENT
NYC Parks
SECTOR
Civic Engagement
TYPE
Campaign
Context
As New Yorkers looked for ways to get outside over the summer, NYC Parks saw an opportunity to make their park experiences even more engaging. In collaboration with NYC Parks, I created the "Earn Your Badge" social media campaign, encouraging New Yorkers to explore a variety of summer activities in the city’s parks. To make earning these badges fun and accessible, we integrated them into an Instagram AR filter, allowing users to easily collect and share their achievements.
Design
The merit badges were designed to give the campaign a humorous tone. The set features a punny names and illustrations, as well as iconic New York references . The bright, bold colors were carefully selected from the NYC Parks color palette to ensure the badges stood out on digital platforms, making them irresistibly shareable.
Impact
20,000+
filter impressions on Instagram.100+
stories posted with the filter.