Broadway Advocacy Coalition
2022
2022
Branding and motion graphics for Broadway Advocacy Coalition’s Black History Month video series.
Filed under:
branding, motion graphics
branding, motion graphics
︎ About This Project
For Black History Month, I worked with Broadway Advocacy Coalition (BAC) on their video series titled Making Black History. As the designer on the project, I was responsible for creating a visual identity system for the series, social media posts, and motion graphics.
Production: Dria Brown
Videography: Courtney Harvier
Sound Engineering: Jordana Alexis Abrenica
Identity
The series’ visual identity is an extension of BAC’s usual color palette and typefaces, but includes new elements, like a bubbly display typeface and rounded shapes. The additions highlight the series as a joyful celebration of how Black creatives are shaping the future of Broadway
![](https://freight.cargo.site/t/original/i/1879103ad0dee6486441365c6b6d4d377e9ee9680e22b1be07e9158e0e70a16d/IG-Purple.jpg)
![](https://freight.cargo.site/t/original/i/fac347b46627f818f5e5f68cf1ca532659e300d3d262afa0661cfa1047877bbe/TitleCards-05.png)
![](https://freight.cargo.site/t/original/i/a4195c533041ca19bdac23560027abe51aa3519fcb17767904138754836dc7cd/TitleCards-02.png)
Animation
Animated stickers were made to add impact to statements throughout the video series.
![](https://freight.cargo.site/t/original/i/69ef0a68db091a5de04e1a88ce20fb9392b441165024bfca9132e4a647e411be/Bars.gif)
![](https://freight.cargo.site/t/original/i/06f6e8751bcda66329630d777b334dba54c8f416b29d17cb9a62d98c7ca566a1/Black_Ppl_R_Magical.gif)
![](https://freight.cargo.site/t/original/i/e55230e5784abd3007c80987cfcad80ed9d7c8537abba274e29da1143042bd24/Hot_Fire.gif)
![](https://freight.cargo.site/t/original/i/760c37b8a012be762ef97c9827d5ef6b6f62a6f277243dad74e7aaa785b19d97/Did_U_Catch_That.gif)